AI Visibility
What Is LLM Drift and Why Should Brand Teams Care?
LLM drift silently changes how AI describes your brand. Learn what it is and how to detect it before it impacts your business.
Aug 5, 20259 min read
Blog
Insights on AI visibility, brand monitoring, and prompt optimization.
Metrics
Share of Prompt: The New Share of Voice for AI Discovery
How share of prompt is replacing share of voice as the key metric for measuring brand presence in AI channels.
Aug 1, 202515 min read
Business Case
ROI of AI Brand Monitoring: How to Justify the Investment to Your CFO
A practical framework for building the business case for AI brand monitoring with time, risk, and revenue metrics.
Jul 25, 202513 min read
Product
Promtrack vs Manual Brand Monitoring: The Hidden Cost Comparison
A detailed comparison of automated vs manual brand monitoring approaches with real cost analysis.
Jul 20, 202510 min read
Product
Promtrack Use Cases for Growth and PR Teams
Why growth and PR teams need AI-specific brand tracking and practical use cases for each team.
Jul 15, 202510 min read
Product
Promtrack Integrations: Connecting AI Brand Data to Your Stack
Why AI brand data is only valuable when it flows into the tools your team already uses every day.
Jul 10, 202510 min read
Product
How to Create Your First Brand Monitoring Report with Promtrack
A step-by-step guide to creating, scheduling, and interpreting your first AI brand monitoring report.
Jul 5, 202512 min read
Product
AI Brand Monitoring with Promtrack: A Complete Guide
What AI brand monitoring is, why it matters now, and how Promtrack helps you track your brand across AI channels.
Jul 1, 202510 min read
Product
Promtrack Alerts: Real-Time Notifications for AI Brand Mentions
Why real-time AI brand alerts matter more than you think and how Promtrack notification system works.
Jun 25, 202510 min read
AI Strategy
Why Every Brand Needs a Prompt Strategy
Content strategy is no longer enough. How brands can actively shape their representation in AI-generated responses.
Jun 20, 20259 min read
Guides
Prompt Performance Measurement: An Enterprise Framework
Why enterprises need a structured approach to prompt performance and how to build a measurement framework.
Jun 15, 202512 min read
AI Models
Perplexity AI Brand Mentions: A New Channel for Organic Discovery
How Perplexity AI grew into a serious marketing channel and why brand mentions in its responses matter.
Jun 10, 20258 min read
AI Models
OpenAI Operator and Brand Discoverability: When AI Agents Shop for Your Customers
How OpenAI Operator changes brand discoverability by enabling AI agents to browse, compare, and purchase autonomously.
Jun 5, 20258 min read
Metrics
LLM Version Benchmarking for Brand Visibility
Why benchmarking across LLM versions is now a brand discipline and how to implement structured methodology.
Jun 1, 202515 min read
Metrics
LLM Performance Tracking: How to Measure Model Evolution
Silent model updates change how your brand is described. How to track LLM performance and protect your brand.
May 25, 20259 min read
Metrics
LLM Metrics: The New Marketing KPIs for 2025
Marketing has a new measurement problem. How to track brand performance in AI channels that leave no cookies or UTMs.
May 20, 202511 min read
Guides
LLM Evaluation for Non-Technical Teams
How marketing and brand managers can evaluate LLM outputs without a data science team.
May 15, 202510 min read
Guides
The Complete LLM Brand Audit Guide for 2025
A step-by-step guide to auditing how large language models represent your brand, including methodology and tools.
May 10, 202514 min read
AI Models
GPT-4o Brand Growth Lessons Every CMO Should Know
How GPT-4o changed the rules for brand discovery with improved reasoning and more specific recommendations.
May 5, 20259 min read
SEO
Google AI Overviews: Impact on Brand Visibility and SEO
How Google AI Overviews changed the SERP overnight and what brands should do to maintain visibility.
May 1, 20257 min read
AI Models
Gemini 2.0 and Enterprise Brand Strategy
How Google Gemini 2.0 improved reasoning and search integration are reshaping enterprise brand workflows.
Apr 25, 20258 min read
AI Models
Claude 3.5 Marketing Impact: What Enterprise Teams Learned
How Claude 3.5 Sonnet changed the way enterprise brands think about AI adoption and its marketing implications.
Apr 20, 20257 min read
AI Visibility
Brand Tracking Across ChatGPT, Gemini, and Perplexity
Why tracking your brand across multiple LLMs is now a business priority and how each model differs in brand recommendations.
Apr 15, 202510 min read
Agencies
Brand Monitoring for Agencies: Scaling AI Visibility Across Clients
Why agencies need a different approach to brand monitoring and how to scale AI visibility tracking across multiple clients.
Apr 10, 202510 min read
Product
Promtrack vs Traditional Brand Dashboards: Why AI Visibility Needs a New Tool
Why traditional brand monitoring dashboards miss AI-generated responses and how Promtrack fills that gap.
Apr 5, 202514 min read
AI Visibility
AI Search Is Reshaping Brand Marketing in 2026
The search paradigm is shifting from keywords to conversations. How brand marketing must adapt to AI-first discovery.
Apr 1, 202510 min read
AI Strategy
AI Retail Brand Growth: Lessons from Shopify and Meta Pilots
How major retail brands used generative AI ad platforms to reshape brand building and what the results mean for retail marketing.
Mar 25, 20258 min read
Brand Risk
AI Model Updates Are a Brand Risk CMOs Cannot Ignore
How silent AI model updates create brand risk and what monitoring cadence and response playbooks CMOs should put in place.
Mar 20, 202510 min read
Brand Strategy
AI-Generated Content and Brand Trust: What the 2025 Data Shows
How consumers perceive AI-generated content across different content types, and what brand teams should do about transparency.
Mar 15, 20259 min read
AI Strategy
How DTC Brands Used AI to Outpace the Competition in 2025
Case studies of direct-to-consumer brands that leveraged AI for content, customer experience, and brand monitoring to achieve outsized growth.
Mar 10, 20258 min read